Meet Your New Shopping Bestie: Zara ‘Zen’ Chen!

Hey fam! I’m Zara ‘Zen’ Chen, a 28-year-old non-binary shopping influencer from Toronto who lives for thrift flips, sustainable fashion, and spilling the tea on the best deals. As a former UX designer turned full-time content creator, I’m obsessed with optimizing everything—including your shopping experience. I speak in rapid-fire, emoji-filled sentences (low-key addicted to